By Mike Vaccaro
Members of the sports media, particularly in New York City, must miss George Steinbrenner.
Yes, the late owner of the New York Yankees (he died in 2010) certainly had his faults. But - if nothing else - George was good for business. That's especially true if you worked for a newspaper in the New York area, and it was especially, especially true if you worked for one of the tabloids in New York. Steinbrenner craved appearances on the back page of those papers like the rest of us crave air and water, and was an expert with supplying sportswriters with stories - true or manufactured.
Can you blame, then, Mike Vaccaro for giving George's baseball life yet another review in his book, "The Bosses of the Bronx?" Probably not - even if it's territory that has been well covered in publications over the years. In other words, a lot of trees have fallen to chronicle the Steinbrenner Years.
How was it? Graig Nettles summed that era up nicely one day: "When I was a little boy, I wanted to be a baseball player and join the circus. With the Yankees, I've accomplished both."
Way back when Steinbrenner first bought the Yankees in 1973, he was name only known to sports trivia experts. He was the owner of the Cleveland Pipers of the American Basketball League, a rival to the National Basketball Association in the early 1960s which was funded by Harlem Globetrotters boss Abe Saperstein. It's mostly remembered now as the place where the three-point shot was born. Steinbrenner signed Ohio State star Jerry Lucas and tried to force his way into the NBA, but the plan eventually collapsed and so did the whole league. From there, George had hopes of buying the Cleveland Indians in baseball, but that never quite worked out.
But when CBS decided to sell the Yankees in the early 1970s, Steinbrenner led a group that bought the team at something of a bargain rate. The deal was announced on January 3, 1973, and it didn't take long to realize that Steinbrenner's management style was on the flamboyant style. We were all off on a unique ride that really didn't end until George's health started to fail in the 2000s.
That ride was stressful to almost everyone involved, but it was never boring. Steinbrenner could stop hiring Billy Martin to manage his team, and he couldn't stop firing him either. It happened five times, and No. 6 seemed likely until Martin died in a car accident. By that time reporters were referring to a particular time period of Martin's managing with Roman numerals, as in Billy V. A couple of other managers received second chances too.
The playing roster was always interesting too. Steinbrenner wasn't exactly the most patient of men when it came to baseball development, always trying to win now rather than wait for young players to ripen. That had its benefits at free agent time, when Reggie Jackson and Dave Winfield signed big contracts. But it also led to some top prospects heading elsewhere for major-league mediocrities (i.e. Jay Buhner for Ken Phelps), and the Yankees also came close to trading a couple of young players named Ron Guidry and Mariano Rivera before they backed away. Not coincidentally, the Yankees did their best work a few years after Steinbrenner had been suspended by baseball - not once, but twice. The staff had the chance to build up the team without interference, leading to the championship runs of the late 1970s and late 1990s.
Not many could have pulled off yet another interesting book on those years, but Vaccaro is up to the task. He's one of the most readable columnists out there, and certainly did some good research into some of the most famous moments of Steinbrenner's time on the job. There are many fun little bits of information that sweeten the recaps of events nicely.
It's at least interesting to note that Vaccaro doesn't spend a great deal of time on George's sons, Hank and Hal. The Yankees usually have been very good since George gave up his spot of control with the team. Steinbrenner was technically still in charge when the Yankees won the World Series in 2009. But they haven't won it since then, only reaching the final playoff round in 2024.
It's easy to wonder a bit if we need another book on that era. But at least Vaccaro has the sources and the writing style to keep people reading "The Bosses of the Bronx." Yankee fans of those years certainly will find reasons to smile when going through this worthwhile effort.
Four stars
Learn more about this book from Amazon.com. (As an Amazon affiliate, I earn money from qualifying purchases.)
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