By Rich Podolsky
We probably could have seen this coming.
Back in 2021, Rich Podolsky wrote a book called "You Are Looking Live." Football fans who were around in the 1980s know that phrase from Brent Musburger's introduction to "The NFL Today" - the pregame show for CBS' coverage of pro football games in the era. It was an easy decision to write it, since Podolsky had some work experience at CBS and thus knew some of the people in the story - even it had been almost 30 years since the program peaked.
Now comes a book called "Madden & Summerall." It's striking how similar the two books are in many ways, and it's easy to use the same phrases to describe them.
Any discussion of the book starts with the fact that Podolsky has a premise. He believes quite strongly that John Madden and Pat Summerall are the best football tandem to ever broadcast a game on television, and he doesn't waste much time making that point. That could be a problem - would you expect anything else from a CBS employee from that era? - but for the fact that Podolsky is probably right. They weren't great friends off the air, but they worked perfectly together when the red light went on. There have been several very good broadcast teams for football since the Madden/Summerall heyday, but it's fair to say that one is still the gold standard.
Madden was one of the great characters in football and broadcasting history, and his personality made the games more informative and enjoyable. Summerall's part was more subtle, but no less important than Madden. The play-by-play man supplied the basics about the game (down, distance, names) while giving Madden the room to operate in his own unique manner. It all worked extremely well.
The book supplies short biographies of both men along the way. Madden was an unlikely star, working his way out of nowhere in rising through the coaching ranks. He eventually caught the eye of Oakland Raiders' owner Al Davis, who made him the head coach for 10 great years there. Burned out at that point, Madden retired but needed something else to do. It took longer than you might think for Madden to become something special on the air, but eventually he found his niche.
Summerall was a much better athlete than most people remember. It's amazing to think that someone who was born with a leg deformity would grow up to be a kicker. Summerall tried a large number of sports, and essentially was a one-man tennis team in high school. He was invited to a tournament in those years (hitchhiking 320 miles to get to Fort Lauderdale for it) and ended up surprising everyone by reaching the finals - playing someone who ended up in the finals of the U.S. Open. (Accounts differ about who won.)
Summerall ended up with the New York Giants of the NFL, and injuries eventually limited his role to place-kicking. However, the Giants of the late 1950s and early 1960s were immensely popular in New York, and broadcast stations were on the lookout for talent. Summerall followed Frank Gifford and Kyle Rote from the team's roster into the business. Eventually Summerall worked his way into the football broadcasters' rotation at CBS, and made the move from commentator to play-by-play man in the early 1970s. Eventually, Summerall became ever-present working for CBS, popping up at golf tournaments like the Masters. And Madden was ever-present in other ways, whether it was a commercial for Miller Lite and Ace Hardware or the endorsement of an annual football game.
One of the most interesting parts of the book deals with Summerall's spiral into alcoholism. He had learned how to party on road trips with former partner Tom Brookshier, and kept it up even though he and Madden didn't have similar tastes in how to spend free time. (Madden, famously, gave up flying and took the train or bus to assignments, limiting his free time for such pursuits.) Summerall wound up in the Betty Ford Clinic and sobered up, although his former lifestyle did too much damaged to ever be completely reversed.
"Madden & Summerall" has some fresh stories inside of it, as some new interviews with co-workers and family members supply some good information. The writing style is easy and breezy, as befits a book that just crawls past the 200-page line. But some of the material about the two men feels a bit like filler, such as the coverage of negotiations involving the move of the NFL broadcasts from CBS to Fox. Since both Madden and Summerall wrote autobiographies (Madden wrote three of them, naturally), it's a little difficult to judge whether the new book contributes much to the conversation about the work of the two men.
It's been about 15 years since Summerall and Madden were big parts of the national broadcast picture, but they are still remembered fondly - especially by Podolsky. "Madden & Summerall" will bring back memories for some and fill in some details for others, and therefore should work for those who want a quick fix on the subject.
Three stars
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